44 countries

5 books

1000 clients

500 workshops

About Olga Guseva

With more than 20 years of experience in classical marketing all over the world, I bring the deepness of customer understanding and importance of customer perception into all CX consulting projects as well coaching and speaking engagements.


The experience in B2B and B2C world, including, but not limted to automotive, banking, financial, hospitality, travel and IT industries helps clients get broader view and find fresh solutions beyond the industry boundaries.

Active involvement into various international CX awards and competitions, including the International CX Awards, DACH CX Awards, European CX Awards, CX Leader of the Year and World CX Awards brings access to world's best practices and allows the clients to learn from the companies that have already done a lot in terms of building truly customer centric and sustainably successful organisations.

  • 2020 TOP 150 Global CX Thought Leader
  • CXPA recognized trainer (one of the few in the world, the only in Eastern Europe)
  • Co-author of 2 Amazon Bestsellers ("Customer Experience" and "Customer Experience 2")
  • Ph. D., МВА
  • Judge at a number of CX competitions: Russian CX Awards, International CX Awards, СХ Leader of the Year, DACH CX Awards, Russian CX World Awards
  • CCXP (Certified Customer Experience Professional)
  • Member of EEC, international senior-level CX consultancy group
  • Managing partner of Integria Consult, one of the few consulting companies in Russia focused on customer experience
  • Author of CX blog at www.integriaconsult.ru/blog

Books and Articles

  • Article at Customer Experience Magazine: Read here

Videos and podcasts



  • keynotes
  • workshops
  • coaching and consulting in the field of customer experience, customer-centric culture, customer-centric transformation and strateg.


"We started to look deeper into what we do. In the area of service, the details are crucially important, so we have made a lot of important notes and have built a great roadmap for a year. Thank you and your team!"



Olga Guseva

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