44 countries

5 books

1000 clients

500 workshops

About Graeme Newell

Graeme Newell is an author, speaker and the president of 602 Communications, a brain science research and consulting firm that specializes in behavioural finance.  Graeme shows audiences how to make smarter money decisions using the latest brain science insights.Graeme utilizes a new generation of neuroscience technology that uncovers the very strange ways our very flawed human brains make decisions.

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Graeme Newell is an author, speaker and the president of 602 Communications, a brain science research and consulting firm that specializes in behavioral finance. Graeme shows audiences how to make smarter money decisions using the latest brain science insights.Graeme utilizes a new generation of neuroscience technology that uncovers the very strange ways our very flawed human brains make decisions.

Using brain scanning machines such as EEGs and MRIs, he gets direct feedback on the effectiveness of human decision making. Graeme doesn’t just ask customers their preferences, he peers inside their brains to see which emotion centers are lit up.Graeme has delivered more than 400 speeches at events in 25 countries around the world.

His presentation makes complicated brain science simple and fun. Most importantly, he leaves audiences with a toolkit of actionable tactics they can put to use right on the front lines.Graeme Newell has done speaking, research and consulting for corporations across the globe, including: GE, Disney, Sony, CBS, Madison Square Garden, Comcast, and Universal Studios.

Outcomes

Programs


A Brain Science Guide to Smarter Money Decisions

A lot of us believe our financial decisions are primarily based on a reasoned evaluation of hard facts. New brain science research is revealing that nothing could be further from the truth. We primarily make financial decisions with our subconscious brain. All of us can make smarter money decisions but we’ve got to learn the most common ways that our very flawed brains tend to misstep. In this presentation I show audiences the moments when they’re most vulnerable and how to break the pattern of impulsive decision-making before it costs them money.

The Five Biggest Mistakes Made by Financial Pros

We see it all the time, seasoned financial pros who uncharacteristically slip up and make crazy bad financial decisions. When we’re at the top of our game, that’s when we’re most susceptible to complacency and overconfidence. Using the latest brain science insights, your audience will learn how to recognize and guard against the specific situations when financial pros are most likely to experience a lapse in judgment.

How to Coach Your Clients to Make Smarter Money Decisions

What do you do when a client wants to make a financial move you know will have a bad outcome? Even our smartest, most capable clients are tempted to make crazy-bad decisions when their brain gets taken over by impulsive emotion. In this presentation I use the latest revelations from the science of behavioral finance to guide financial professionals in the most effective techniques for coaching their clients. Financial pros will learn specific tactics for gently and effectively guiding clients to smarter money decisions.

The Financial Planners Guide to Building Dynamic Virtual Meetings

New online tools and new techniques have revolutionary the world of online meetings. What used to be a dull talking head experience can now easily be transformed into a deeply interactive, multi-media show. And it can all be done with easy-to-use, inexpensive tools that are available right on your laptop. From lighting, to software, to microphones, to cameras, your audience will learn how to master online meetings and how to close new business like never before.

How to Market Your Business Using Social Selling

Millennials don’t want a sales pitch from you. They want an authentic relationship that starts with a genuine online conversation. But how do you find and nurture these connections? How can you build a consistent social selling strategy without wasting hours online each day? Brand new social media automation tools and tactics make it easier than ever.  Learn how to build your online reputation, nurture powerful friendships, and close new business. Your audience will learn how to use a new generation of tools and tactics that are changing the way financial planners grow their businesses.

How to Identify Bad Financial Decisions BEFORE You Make Them

Bad money decisions don’t just come out of the blue. Most of the time there are subtle clues our brain is getting off track. New research is revealing the specific situations when financial professionals are most likely to slip up. In this presentation I teach the audience how to identify and minimize the effects of overconfidence. Your audience will learn the specific emotional states that can lead to winning outcomes and which ones can be a sign of trouble.

Starting Right: The Brain Science Guide to Making a Lifetime of Smart Financial Decisions

Getting started on a smart financial path can be so intimidating. A lot of beginners don’t understand that solid financial planning isn’t just about having the right data.  It’s also about understanding the specific ways their subconscious emotions will tempt them to make bad moves. Your audience will learn five simple steps for preparing both their bank account and their brain for a lifetime of prosperity.


Testimonial

"I first drank the Graeme Newell Kool-Aid years ago. The lessons he taught me then I still think about. He makes you think about what you're doing in different ways and challenges all the assumptions you make about why you do what you do. He's great!"
Brad Belote - Eastman Corporation

Strengths

Videos

Graeme Newell

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